Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products

By A. Drolet, Patti Y. Williams, Loraine Lau-Gesk. 2007

183 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Neuropsychology and Physiological Psychology

View Paper: https://www.semanticscholar.org/paper/c4a824193d5ad6d80c215b8261ff20dbea97a71b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. A. Kronrod
2. S. Jang
3. Jaemun Byun

In Marketing

1. Jaemun Byun
2. A. Kronrod
3. S. Jang
4. Paulo Ribeiro Cardoso
5. S. C. Pinto
6. Shai Danziger
7. Heesup Han
8. Jinde Jiang

In Neuropsychology and Physiological Psychology

1. S. Jang
2. Jaemun Byun
3. Paulo Ribeiro Cardoso
4. S. C. Pinto

Citations in the corpus

• “Wii Will Rock You!” The Use and Effect of Figurative Language in Consumer Reviews of Hedonic and Utilitarian Consumption (2013, background): “…rational in nature (Adaval 2001; Alba and Williams 2013; Babin, Darden, and Griffin 1994; Babin et al. 2005; Chaudhuri and Ligas 2006; Dhar and Wertenbroch 2000; Drolet, Williams, and Lau-Gesk 2007; Holbrook and Hirschman 1982; Homer 2008; Kivetz and Simonson 2002; Strahilevitz and Myers 1998).”
• Hedonic and utilitarian shopping motivations among Portuguese young adult consumers (2010, background): “Nevertheless, some studies point that age may be a difference factor in motivations and attitudes between young and elderly adults (Williams and Drolet, 2005; Drolet et al., 2007).”
• Effective destination advertising: Matching effect between advertising language and destination type (2015, methodology): “001) confirmed that each city was viewed as either more hedonic or utilitarian (Drolet et al., 2007; Fabrigar & Petty, 1999; Mayer & Tormala, 2010).”