Activating Culture Through Persuasion Appeals: An Examination of the Bicultural Consumer

By Loraine Lau-Gesk. 2003

134 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/faf766b987617073dc7ee3d698cc1fd5c421485e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. R. Manchanda
2. Magne Supphellen
3. Daniel J. O'Keefe
4. V. Cook
5. Frederic Brunel
6. Lawrence W. Barsalou
7. Michelle R. Nelson
8. Benedetta Bassetti

In Social Psychology

1. Fiona Lee
2. Verónica Benet‐Martínez
3. Janxin Leu
4. B. Loken
5. C. Joiner
6. R. Manchanda
7. Magne Supphellen
8. Daniel J. O'Keefe

In Sociology and Political Science

1. Fiona Lee
2. Verónica Benet‐Martínez
3. Janxin Leu
4. Magne Supphellen
5. Daniel J. O'Keefe
6. V. Cook
7. Frederic Brunel
8. Lawrence W. Barsalou

Citations in the corpus

• Language and bilingual cognition (2011, background): “Biculfural individuals are those who have internalized two cultures (Lau-Gesk, 2003).”
• Adapting Consumer Advertising Appeals to Cultural Values A Meta-Analytic Review of Effects on Persuasiveness and Ad Liking (2009, background): “…and Van den Brandt, Domínguez, and Hoeken (2001), recorded as Hoeken et al. (2003) combined; Lau (2002) and Lau-Gesk (2003) study 1, recorded as Lau-Gesk (2003) study 1; Lepkowska-White (1999) and Lepkowska-White et al. (2003), recorded as Lepkowska-White et al. (2003), and Brunel and Nelson…”
• Categorization theory and research in consumer psychology: category representation and category-based inference (2008, background): “When consumers are bicultural, they more easily retrieve and use both cultural views, as com­ pared with monocultural consumers (Lau-Gesk, 2003).”
• Biculturalism and Cognitive Complexity (2006, background): “Biculturals’ CFS behavior has also been reported in the domains of self-construal and persuasion (Gardner, Gabriel, & Dean, 2004; Lau-Gesk, 2003), among others.”
• Effects of Culture, Gender, and Moral Obligations on Responses to Charity Advertising Across Masculine and Feminine Cultures (2006, background): “, 2000), or interpersonally focused (Lau-Gesk, 2003).”