Can Mixed Emotions Peacefully Coexist

By Patti Y. Williams, Jennifer L. Aaker. 2002

519 citations recorded by the source corpus.

Subfields: Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/d5debcce989c59fffe3411ab6af0a9ef795cbbd3

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Citations in the corpus

Emotional labour and negative job outcomes: An evaluation of the mediating role of emotional dissonance (2006, background): “Cognitive dissonance theory is generally accepted by emotional labour researchers as the foundation for the concept of emotional dissonance (Härtel et al. 2002; Lewig & Dollard 2003; Mann 1999 2004; Rubin et al. 2005; Williams & Aaker 2002).”
The ambivalent mind can be a wise mind: Emotional ambivalence increases judgment accuracy (2013, background): “…are plausible—for example, feeling both frustration and hope while searching for a new job—our studies focus on the form of emotional ambivalence most well understood in the ambivalence literature: that is, feeling both happy and sad at the same time (Larsen et al., 2001; Williams & Aaker, 2002).”
Recalling Mixed Emotions (2008, methodology): “Also, the results here suggest that the felt conflict underlying the results is a subjective experience (Williams and Aaker 2002, study 2), created by opposing but coexisting emotions (e.g., happiness and sadness).”
The Nature and Role of Affect in Consumer Behavior (2008, unknown): “Williams and Aaker (2002) employed either happy, sad, or mixed emotional appeals by combining the same picture with diff erent characterizations of it.”
The Two Dimensions of Motivation and a Reciprocal Model of the Creative Process (2013, background): “For example, it is possible that one reason behind the universal appeal of Leonardo da Vinci’s Mona Lisa is that she expresses mixed emotions (Callaway, 2009), a complex state that is often hard to apprehend and recall for individuals (Aaker, Drolet, & Griffin, 2008; Williams & Aaker, 2002).”
Drawing mixed emotions: Sequential or simultaneous experiences? (2007, methodology): “On this occasion, following Williams and Aaker’s (2002) procedure, the 6-item emotion labels were directly followed by 7-point numerical scales (1 /not at all, 7 /very strongly).”
Adapting Consumer Advertising Appeals to Cultural Values A Meta-Analytic Review of Effects on Persuasiveness and Ad Liking (2009, background): “By this criterion, we excluded studies in which it was not made clear which appeals were adapted or not adapted for a given cultural audience (e.g., Tai, 1999; Williams & Aaker, 2002).”
Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products (2007, background): “The elderly are better at acknowledging their emotions (Blanchard-Fields 1986), solving emotionally charged problems (LaBouvie-Vief et al. 1989), and enduring the tension caused by mixed emotional experiences (Williams and Aaker 2002).”
Negative emotions of an entrepreneurial career: Self-employment and regulatory coping behaviors (2011, background): “Others have also found that positive emotions do not exclude the experience of negative emotions at the same time (Fong, 2006; Fong and Tiedens, 2002; Williams and Aaker, 2002).”
Tempted or Not? - The Effect of Recent Purchase History on Responses to Affective Advertising (2007, background): “; Williams and Aaker 2002).”