Emotional Persuasion: When the Valence versus the Resource Demands of Emotions Influence Consumers’ Attitudes

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More than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates (2013, background): “Simply reading a text with affective content may be sufficient to influence thoughts and behaviors (Lau-Gesk and Meyers-Levy 2009; Lench, Flores, and Bench 2011).”
The dark side of customer co-creation: exploring the consequences of failed co-created services (2015, methodology): “We assessed perceived guilt following Lau-Gesk and Meyers-Levy (2009).”
Selectively Emotional: How Smartphone Use Changes User-Generated Content (2019, unknown): “…content is more likely to be shared and discussed by others online (e.g., Berger and Milkman 2012; Luminet et al. 2000), and findings outside the WOM literature show that consumers’ opinions are especially influenced by texts containing more emotional language (Lau-Gesk and Meyers-Levy 2009).”
Online Review Helpfulness: Role of Qualitative Factors (2016, background): “These sentiments have been found to influence consumers’ cognitive brand evaluation (Lau-Gesk and Meyers-Levy 2009; Wu, 2013).”
The psychology of appraisal: : Specific emotions and decision-making (2015, background): “As an example of the interaction between extent of elaboration and emotional valence, Lau-Gesk and Meyers-Levy (2009) found that when participants' processing motivation was low, they evaluated an ad more favorably when they were shown positive (vs. negative) emotional ad appeals.”