Age-Related Differences in Responses to Emotional Advertisements

By Patti Y. Williams, A. Drolet. 2005

322 citations recorded by the source corpus.

Subfields: Demography, Marketing, Neuropsychology and Physiological Psychology

View Paper: https://www.semanticscholar.org/paper/5b62b7f8284ac3623bf1a796a513c3468dcdf108

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Demography

In Marketing

In Neuropsychology and Physiological Psychology

Citations in the corpus

Slowing Down in the Good Old Days: The Effect of Nostalgia on Consumer Patience (2016, background): “…that consumer patience can be influenced by individual differences (Bartels and Urminsky 2011; Chen et al. 2005) and situational variables such as color (Gorn et al. 2004), sexual cues (Kim and Zauberman 2013), and temporal orientation (Bhattacharjee and Mogilner 2014; Williams and Drolet 2005).”
Cognition, Persuasion and Decision Making in Older Consumers (2005, result): “Williams and Drolet (2005) obtained results indicating age-related preference and memory for emotional versus rational appeals.”
Age differences in financial decision making: T he benefits of more experience and less negative emotions (2018, background): “Our findings suggest that communications that aim to improve older adults' financial decisions may be more effective if they focus on experience and emotional skills rather than only on cognitively demanding facts (Williams & Drolet, 2005).”
How Happiness Affects Choice (2011, unknown): “In addition to happiness, age has been shown to influence choice (e.g., Williams and Drolet 2005).”
Consumer decision making and aging: Current knowledge and future directions (2009, background): “Another explanation is that perceived limitations of time lead to motivational shifts, which direct attention to emotionally meaningful goals (Carstensen et al., 2003 and Williams and Drolet, 2005).”
Motivated Processing (2015, methodology): “Participants in this study rated each news story on three items adopted from Williams and Drolet (2005): “The news is credible,” “The news is believable,” and “The content in the news is plausible” (Cronbach’s αs = .93 for first article and .93 for second article).”
Decision making and brand choice by older consumers (2008, background): “They are also more persuaded by messages that are based on emotional appeals than by those based on rational appeals (Williams and Drolet 2005).”
The Shifting Meaning of Happiness (2011, unknown): “The theoretical underpinning of this hypothesis comes from research on the psychology of aging, which shows that agerelated differences in the amount of time one has left in life has significant consequences, affecting individuals’ goals and decisions (Carstensen, 2006; Drolet & Williams, 2005).”