Tarun Kushwaha
Marketing · 2010–2013
A researcher in the Science corpus: 2 papers; trusts 5 researchers and is trusted by 5 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 36 citations into it; #3,164 of 6,289 by trust here, #1,911 by citations
- Organizational Behavior and Human Resource Management — 12 citations into it; #4,730 of 8,741 by trust here, #5,259 by citations
- Economics and Econometrics — 7 citations into it
Whom Tarun Kushwaha trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Kevin E. Voss
- Ravi K. Dhar
- Kusum L. Ailawadi
- C. Mathwick
- Eric R. Spangenberg
- Y. Bart
- Dilip Soman
- K. Stilley
- Pierre-Andre Chiappori
- Bianca Grohmann
Who trusts Tarun Kushwaha overall
Papers from Tarun Kushwaha's perspective
Ordered by how strongly the researchers Tarun Kushwaha trusts endorse each paper. Same corpus, a different order for every researcher.
- Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude
- The Market Valuation of Internet Channel Additions
- The Effect of Credit on Spending Decisions: The Role of the Credit Limit and Credibility
- Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior:
- Consumer Choice between Hedonic and Utilitarian Goods
- Gary Becker's A Theory of the Allocation of Time
- Promotion Profitability for a Retailer: The Role of Promotion, Brand, Category, and Store Characteristics
- Play, Flow, and the Online Search Experience
- Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions
- How cannibalistic is the internet channel? A study of the newspaper industry in the United Kingdom and the Netherlands
Their papers
- Are Multichannel Customers Really more Valuable? The Moderating Role of Product Category Characteristics (2013) — 360 citations
- Crafting Integrated Multichannel Retailing Strategies (2010) — 521 citations