Jingjing Li

Marketing · with Abbasi · 2020

A researcher in the Science corpus: 1 paper; trusts 8 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Jingjing Li trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Thomas P. Novak
  2. Erica Mina Okada
  3. Andrew Gelman
  4. R. Batra
  5. Tarun Kushwaha
  6. P. K. Kannan
  7. Donna L. Hoffman
  8. M. Wedel
  9. Peng Huang
  10. David J. Spiegelhalter

Papers from Jingjing Li's perspective

Ordered by how strongly the researchers Jingjing Li trusts endorse each paper. Same corpus, a different order for every researcher.

  1. From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior
  2. The Influence of Goal‐Directed and Experiential Activities on Online Flow Experiences
  3. Bayesian measures of model complexity and fit
  4. A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry
  5. Inference from Iterative Simulation Using Multiple Sequences
  6. Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude
  7. An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets (Management Sciences)
  8. What Drives Immediate and Ongoing Word of Mouth?
  9. The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework
  10. The impact of consumer Internet experience on channel preference and usage intentions across the different stages of the buying process

Their papers