Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude

By Kevin E. Voss, Eric R. Spangenberg, Bianca Grohmann. 2003

2,240 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/cac2807eaa7c8c85f25a44fe85e1e9ccf9331184

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Citations in the corpus

Can we get from liking to buying? Behavioral differences in hedonic and utilitarian Facebook usage (2013, background): “Elec- (Babin et al. 1994, Batra and Ahtola 1990, Dhar and Wertenbroch 2000, Voss et al. 2003).”
Relationships among hedonic and utilitarian values, satisfaction and behavioral intentions in the fast‐casual restaurant industry (2010, methodology): “In addition, student subjects have been widely and successfully utilized in previous studies in other academic disciplines (Arnold and Reynolds, 2003; Babin et al., 1994; Bridges and Florsheim, 2008; Childers et al., 2001; Eroglu et al., 2005; Lim and Ang, 2008; O’Curry and Strahilevitz, 2001; Voss ”
Mobile Games: Analyzing the Needs and Values of the Consumers (2010, background): “…perceived utilitarian and the hedonic values also in the context of digital games (Davis 1989; Raessens and Goldstein 2005), and most often, digital games are assumed to be high on the hedonic value (Batra and Ahtola 1990; Chen 2007; Hirschman and Holbrook 1982; Hsu and Lu 2005; Voss et al. 2003).”
Consumer's perceptions of website's utilitarian and hedonic attributes and online purchase intentions: A cognitive–affective attitude approach (2017, methodology): “Five items of cognitive attitude (CAOS) and affective attitude (AAOS) each were adapted from Voss, Spangenberg, and Grohmann (2003).”
Consumer perceptions of product creativity, coolness, value and attitude (2015, methodology): “The utilitarian and hedonic value scales were adapted from Voss, Spangenberg, and Grohmann (2003) and used five seven-point semantic items each.”
Measuring Experience Economy Concepts: Tourism Applications (2007, background): “Furthermore, satisfaction, which can be viewed as a main precursor of purchase-related attitudes, is known to result from positive arousal and affect after consuming both utilitarian and hedonic experiences (see Mano and Oliver 1993; Oliver, Rust, and Varki 1997; Voss, Spangenberg, and Grohmann 200”