Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior:

127 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies (2013, methodology): “Consistent with Stilley, Inman, and Wakefield (2010a), we found no effect of question order.”
Are Multichannel Customers Really more Valuable? The Moderating Role of Product Category Characteristics (2013, background): “Thus, customers are more likely to engage in variety-seeking behavior for hedonic categories and spend more (Garg, Inman, and Mittal 2005; Kurt, Inman, and Argo 2011; Ratner and Kahn 2002; Stilley, Inman, and Wakefield 2010a, b).”
Smart Shopping Carts: How Real-Time Feedback Influences Spending (2013, methodology): “The budgeting (Du and Kamakura 2008; Larson and Hamilton 2012) and spending (e.g., Mehta, Rajiv, and Srinivasan2003; Stilley, Inman, and Wakefield 2010a, b) literatures examine how and why people budget as well as how these budgets influence their spending behavior.”
The role of atmospheric cues in online impulse-buying behavior (2013, background): “Marketing research has revealed that store characteristics act as an important trigger for impulse purchases (Stilley et al. 2010a, 2010b).”
From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2016, background): “We expect that customers who realize these higher savings will spend more because of their (increased) planned and/or unplanned purchases of other products (Stilley, Inman, and Wake ﬁ eld 2010).”