Crafting Integrated Multichannel Retailing Strategies

By Jie Zhang, P. Farris, J. Irvin, Tarun Kushwaha, Thomas J. Steenburgh, Barton A. Weitz. 2010

521 citations recorded by the source corpus.

Subfields: Management Information Systems, Marketing

View Paper: https://www.semanticscholar.org/paper/3fbee0927b8ee26eccd1fc7226d0b2d1dff8a6f8

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Information Systems

1. Hock Hai Teo
2. Lih-Bin Oh
3. V. Sambamurthy
4. Els Breugelmans
5. L. Berry
6. Venkatesh Shankar

In Marketing

1. Andrew T. Stephen
2. Ruth N. Bolton
3. Venkatesh Shankar
4. Lien Lamey
5. Kristina Melis
6. Katia Campo
7. Thomas Rudolph
8. Hock Hai Teo

Citations in the corpus

• Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues (2010, background): “Although the mobile can be viewed as a channel, we do not focus on multichannel issues as they are outside the scope of this article and are addressed by Zhang et al. (2010).”
• The impact of the multi-channel retail mix on online store choice: : Does online experience matter? (2015, background): “An important motivation to add an online alternative is indeed that the extra online service can increase customer satisfaction and loyalty, and help to retain existing customers (IGD 2012; Zhang et al. 2010).”
• M‐payment service: Interplay of perceived risk, benefit, and trust in service adoption (2018, background): “Today, multichannel selling is the norm of the retail industry (Van Baal, 2014; Zhang et al., 2010).”
• The effects of retail channel integration through the use of information technologies on firm performance (2012, background): “Collectively, the findings from this research offer some new nsights into the complex challenges involved in multichannel etail service innovations (Neslin et al., 2006; Zhang et al., 2010) nd make four significant theoretical contributions.”
• Toward a three-dimensional framework for omni-channel (2017, unknown): “Zhang et al. (2010a), Cao (2014), and Verhoef et al .”
• Shopping Benefits of Multichannel Assortment Integration and the Moderating Role of Retailer Type (2015, background): “Zhang et al. (2010) advocate to offer larger assortments nline (i.”
• Buying Groceries in Brick and Click Stores: Category Allocation Decisions and the Moderating Effect of Online Buying Experience (2015, background): “2010; Gupta and Kim 2010), they hope to increase their value proposition and gain a competitive advantage over single-channel retailers (Chintagunta, Chu, and Cebollada 2012; Kabadayi, Eyuboglu, and Thomas 2007; Zhang et al. 2010).”
• A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry (2016, background): “Some researchers have sought to bridge the online and of fl ine world, considering the ways that digital and nondigital marketing activities interact (e.g., Danaher, Wilson, and Davis 2003; Naik and Peters 2009; Stephen and Galak 2012; Trusov, Bucklin, and Pauwels 2009; Zhang et al. 2010).”
• Opportunities for Innovation in the Delivery of Interactive Retail Services (2010, background): “Zhang et al. (2010) explore many of the issues related to developing integrated multi-channel strategies elsewhere in this issue.”