Lucia Malär

Marketing · 2011–2013

A researcher in the Science corpus: 2 papers; trusts 9 researchers and is trusted by 3 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 32 citations into it; #3,538 of 6,289 by trust here, #786 by citations
• Social Psychology — 17 citations into it
• Organizational Behavior and Human Resource Management — 14 citations into it
• Applied Psychology — 10 citations into it
• Clinical Psychology — 7 citations into it; #4,206 of 8,024 by trust here, #1,620 by citations
• Gender Studies — 6 citations into it

Whom Lucia Malär trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Philip M. Podsakoff
2. Andrew F. Hayes
3. M. Beverland
4. Scott B. MacKenzie
5. Bianca Grohmann
6. D. Macinnis
7. Matthew Thomson
8. Choong Whan Park
9. M. Kernis
10. Jeong-Yeon Lee

Who trusts Lucia Malär overall

1. Arnold Japutra
2. Y. Ekinci
3. Zhuowei Huang
4. Hans Rüdiger Kaufmann
5. Chunlin Yuan
6. Lyndon Simkin
7. E. Wallace
8. Philipp A. Rauschnabel
9. Linda D. Hollebeek
10. Aparna Sundar

Papers from Lucia Malär's perspective

Ordered by how strongly the researchers Lucia Malär trusts endorse each paper. Same corpus, a different order for every researcher.

1. Common method biases in behavioral research: a critical review of the literature and recommended remedies. (Journal of Applied Psychology)
2. Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach
3. Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings
4. Projecting Authenticity Through Advertising: Consumer Judgments of Advertisers' Claims
5. Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
6. Preliminary development and validation of a measure of relationship authenticity.
7. Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent
8. The Authentic Personality: A Theoretical and Empirical Conceptualization and the Development of the Authenticity Scale
9. When Brands Seem Human, Do Humans Act Like Brands? Automatic Behavioral Priming Effects of Brand Anthropomorphism
10. Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice

Their papers

• Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self (2011) — 1,324 citations
• Brand authenticity: An integrative framework and measurement scale (2013) — 918 citations