Lyndon Simkin

Marketing · 2014–2018

A researcher in the Science corpus: 4 papers; trusts 40 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 92 citations into it
• Organizational Behavior and Human Resource Management — 63 citations into it
• Sociology and Political Science — 43 citations into it
• Social Psychology — 35 citations into it
• Clinical Psychology — 15 citations into it
• Experimental and Cognitive Psychology — 8 citations into it
• Information Systems and Management — 8 citations into it
• Applied Psychology — 5 citations into it

Whom Lyndon Simkin trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Matthew Thomson
2. Choong Whan Park
3. Philip M. Podsakoff
4. Allison R. Johnson
5. Jennifer Edson Escalas
6. D. Macinnis
7. Lucia Malär
8. Kristopher J Preacher
9. H. Dittmar
10. Andrew F. Hayes

Papers from Lyndon Simkin's perspective

Ordered by how strongly the researchers Lyndon Simkin trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
2. Common method biases in behavioral research: a critical review of the literature and recommended remedies. (Journal of Applied Psychology)
3. The effects of relationship quality on customer retaliation
4. Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
5. Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self
6. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
7. Marketplace and personal space: Investigating the differential effects of attachment style across relationship contexts
8. Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice
9. When Brand Personality Matters: The Moderating Role of Attachment Styles
10. Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models (Behavior Research Methods)

Their papers

• Exploring brand attachment, its determinants and outcomes (2014) — 173 citations
• Positive and negative behaviours resulting from brand attachment: The moderating effects of attachment styles (2018) — 143 citations
• The role of ideal self-congruence and brand attachment in consumers’ negative behaviour: Compulsive buying and external trash-talking (2018) — 87 citations
• Self-congruence, brand attachment and compulsive buying (2017) — 271 citations