Hans Rüdiger Kaufmann

Marketing · 2016

A researcher in the Science corpus: 2 papers; trusts 4 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Hans Rüdiger Kaufmann trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Jennifer Edson Escalas
  2. Matthew Thomson
  3. Lucia Malär
  4. James R. Bettman
  5. D. Macinnis
  6. Choong Whan Park
  7. Piyush Sharma
  8. Adrian Furnham
  9. J. G. Holmes
  10. M. Kernis

Papers from Hans Rüdiger Kaufmann's perspective

Ordered by how strongly the researchers Hans Rüdiger Kaufmann trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice
  2. Self‐Construal, Reference Groups, and Brand Meaning
  3. Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self
  4. Social relationships: the nature and function of relational schemas
  5. Consumer Choice between Hedonic and Utilitarian Goods
  6. Direct and indirect effects of self-image congruence on brand loyalty
  7. The effect of life values and materialism on buying counterfeit products
  8. TARGET ARTICLE: Toward a Conceptualization of Optimal Self-Esteem
  9. Brand Attachment and Consumer Emotional Response to Unethical Firm Behavior
  10. An investigation of determinants of counterfeit purchase consideration

Their papers