Emotion and reason in consumer behavior

By Arjun Chaudhuri. 2006

107 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing

View Paper: https://www.semanticscholar.org/paper/b290b97f25c975007a3c2c5dcf24af9abc79a33d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. B. Dedeoğlu

In Marketing

1. R. Chitturi
2. Rajagopal Raghunathan
3. Vijay Mahajan
4. B. Dedeoğlu
5. M. Luchs
6. M. Kumar
7. Dominique M. Hanssens
8. Chun-Tuan Chang

Citations in the corpus

• Destination service quality, affective image and revisit intention: the moderating role of past experience. (2015, background): “…attitudes occur as a consequence of hierarchical causal relationships of cognitive, affective and conative elements (Agapito, Valle, & Mendes, 2013; Chaudhuri, 2006; Gartner, 1994) or are based on the traditional-effect hierarchy assumption of Lavidge and Steiner (1961), this study examines the…”
• Delight by Design: The Role of Hedonic versus Utilitarian Benefits (2008, background): “Specifically, depending on the level of expectancy confirmation or disconfirmation on important benefit dimensions, a product may evoke positive, negative, or a mixed set of emotions (Bagozzi, Gopinath and Nyer 1999; Chaudhuri 2006; Westbrook and Oliver 1991).”