R. Manchanda

Marketing · 2001–2011

A researcher in the Science corpus: 8 papers; trusts 1 researcher and is trusted by 14 researchers here, as inferred from the citation graph.

Subfields

Whom R. Manchanda trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Anne M. Brumbaugh

Who trusts R. Manchanda overall

  1. Andrea C. Morales
  2. R. Pozharliev
  3. K. White
  4. Lan Jiang
  5. Andrew E. Reed
  6. J. Peloza
  7. Darren W. Dahl
  8. Gavan J. Fitzsimons
  9. Eojina Kim
  10. Brett A. S. Martin

Papers from R. Manchanda's perspective

Ordered by how strongly the researchers R. Manchanda trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Age-Related Differences in Responses to Emotional Advertisements
  2. Individualism and Collectivism
  3. Misrepresentation in the Consumer Context
  4. Activating Culture Through Persuasion Appeals: An Examination of the Bicultural Consumer
  5. Alternative Modes of Self-Construal: Dimensions of Connectedness–Separateness and Advertising Appeals to the Cultural and Gender-Specific Self
  6. Source and Nonsource Cues in Advertising and Their Effects on the Activation of Cultural and Subcultural Knowledge on the Route to Persuasion
  7. Boundaries of Cultural Influence
  8. Socioemotional Selectivity Theory and the Regulation of Emotion in the Second Half of Life
  9. Enhancing or disrupting guilt: the role of ad credibility and perceived manipulative intent
  10. When a day means more than a year: Effects of temporal framing on judgments of health risk

Their papers