Alternative Modes of Self-Construal: Dimensions of Connectedness–Separateness and Advertising Appeals to the Cultural and Gender-Specific Self

By C. Wang, Terry Bristol, J. Mowen, G. Chakraborty. 2000

160 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/a3f4013d7ef040a1b3e55e0d55e024f70cb2adee

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Michelle R. Nelson
2. J. Carlson
3. R. Manchanda
4. Darrel D. Muehling
5. Magne Supphellen
6. Yinlong Zhang
7. Frederic Brunel
8. Carlos J. Torelli

In Social Psychology

1. Timothy R. Levine
2. Michelle R. Nelson
3. J. Carlson
4. R. Manchanda
5. Darrel D. Muehling
6. Magne Supphellen
7. Yinlong Zhang
8. Frederic Brunel

In Sociology and Political Science

1. Timothy R. Levine
2. Michelle R. Nelson
3. Magne Supphellen
4. Yinlong Zhang
5. Frederic Brunel
6. Carlos J. Torelli
7. Sachiyo M. Shearman
8. A. Lalwani

Citations in the corpus

• The Influence of Self-Construal on Impulsive Consumption (2009, methodology): “88 self-construal (separateness/connectedness) was measured with a 14-item scale ( ) developed by Wang et al. a p .74 (2000).”
• “I Eat Organic for My Benefit and Yours”: Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists (2014, background): “…Gelb 1996), separated (Wang et al. 2000), and ego focused (Aaker and Williams 1998), whereas other-focused appeals (Aaker and Williams 1998; Nelson et al. 2006) have been referred to as collectivist (Han and Shavitt 1994), connected (Wang et al. 2000), and interpersonally focused (Lau-Gesk 2003).”
• The Horizontal/Vertical Distinction in Cross-Cultural Consumer Research (2006, background): “Theirs are among several studies pointing to gender differences in specific cultural orientations (see Cross & Madson, 1997; Kashima et al., 1995; Wang et al., 2000).”
• Self‐Construal Scales Lack Validity (2003, background): “Other research (e.g., Kashima et al., 1995; Wang et al., 2000) suggested that cultural differences are most readily seen along autonomy and agency dimensions, whereas a relational dimension reflects gender differences more than cultural differences.”
• Effects of Culture, Gender, and Moral Obligations on Responses to Charity Advertising Across Masculine and Feminine Cultures (2006, background): “, 1997; Zhang & Gelb, 1996), connected (Wang et al., 2000), or interpersonally focused (Lau-Gesk, 2003).”