Three Rs of Interpersonal Consumer Guilt: Relationship, Reciprocity, Reparation

By Darren W. Dahl, Heather Honea, R. Manchanda. 2005

208 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/b8e8b49ea49c8ef8b2709b4b13a81da9f1f08002

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Citations in the corpus

Understanding consumer-to-consumer interactions in virtual communities : the salience of reciprocity (2010, background): “The underlying premise of this phenomenon states that recipients of positive actions or resources experience a sense of indebtedness they can reduce only through reciprocation (Dahl et al., 2005).”
Adjusting the Warm-Glow Thermostat: How Incentivizing Participation in Voluntary Green Programs Moderates Their Impact on Service Satisfaction (2016, background): “In consumer contexts, this negative emotion has been described by Dahl, Honea, and Manchanda (2005) as “inaction guilt.””
Product Contagion: Changing Consumer Evaluations through Physical Contact with “Disgusting” Products (2007, background): “…Through Physical Contact with “Disgusting” Products Recent research has begun to examine the influence of discrete emotions on consumer behavior (Dahl, Honea, and Manchanda 2005; Dahl, Manchanda, and Argo 2001; Luce 1998; Nowlis, Mandel, and McCabe 2004; Raghunathan and Pham 1999; Ramanathan…”
Schadenfreude as a consumption-related emotion: Feeling happiness about the downfall of another's product (2009, background): “Other researchers have responded to Richins' (1997 ,p . 144) call for “research that examines, in depth, the character of individual consumption-related emotions and that identifies their antecedent states,” leading to investigations of specific consumption-related emotions such as sympathy and empa”
Good and Guilt-Free: The Role of Self-Accountability in Influencing Preferences for Products with Ethical Attributes (2013, methodology): “Study 3 We measured anticipated guilt using a two-item, seven-point scale (adapted from Dahl, Honea, and Manchanda 2005): When you were considering your product selection, how did you feel when you thought about selecting the other option available to you (i.e., the product you did not choose)?”
Cross-Domain Effects of Guilt on Desire for Self-Improvement Products (2015, background): “For example, customers who expressed guilt for not making a purchase in a clothing store despite a friendly interaction with a salesperson were subsequently more likely to credit that particular salesperson for future purchases in that store (Dahl, Honea, and Manchanda 2005).”