Effects of age, need for cognition, and affective intensity on advertising effectiveness

By Jane McKay-Nesbitt, R. Manchanda, Malcolm C. Smith, B. Huhmann. 2011

139 citations recorded by the source corpus.

Subfields: Applied Psychology, Literature and Literary Theory, Marketing

View Paper: https://www.semanticscholar.org/paper/2264da36ae7ca252c13961fcfb47a3af372f8609

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Ham Sunny
2. Jan Packer
3. Beatriz Casais
4. Jeong-Gil Choi
5. Andrew E. Reed
6. João F. Proença
7. Joseph A. Mikels
8. Eojina Kim

In Literature and Literary Theory

1. Jan Packer
2. Beatriz Casais
3. João F. Proença
4. N. Scott
5. Shanshi Li
6. Gabrielle Walters

In Marketing

1. Jan Packer
2. N. Scott
3. Shanshi Li
4. Gabrielle Walters
5. Ham Sunny
6. Jeong-Gil Choi
7. Eojina Kim
8. I. Yang

Citations in the corpus

• A Comparative Analysis of Self-Report and Psychophysiological Measures of Emotion in the Context of Tourism Advertising (2018, background): “The advertising literature has indicated the effects of age on advertising effectiveness, with older groups being more susceptible to persuasion than younger groups (McKay-Nesbitt et al. 2011; Goodrich 2013), due to age-related processing differences (Goodrich 2013).”
• Meta-analysis of the age-related positivity effect: age differences in preferences for positive over negative information. (2014, methodology): “…(SCH) Y 35 33 72.5 20.3 52.2 Mather et al., 2005, Study 3 LTM STA N 40 40 72.5 23.7 48.9 Mather et al., 2005, Study 4b DEC ATR N 48 44 72.6 21.3 51.3 McKay-Nesbitt et al., 2011 LTM ADS N 124 151 70.0 20.0 50.0 Mickley & Kensinger, 2009, Study 1 LTM IMG Y 26 26 78.2 19.2 59.0 Mickley & Kensinger,…”
• The Roles of Attitude, Subjective Norm, and Perceived Behavioral Control in the Formation of Consumers’ Behavioral Intentions to Read Menu Labels in the Restaurant Industry (2013, methodology): “Approaching a variety of customers of various ages and both genders, used a technique from prior social science research that recruits volunteers from companies, universities, and community clubs (e.g., Guo et al., 2009; McKay-Nesbitt et al., 2011).”
• The use of positive and negative appeals in social advertising: a content analysis of television ads for preventing HIV/AIDS (2021, background): “The message frames may have a positive or negative appeal, according to the intention of induce behaviours, and an informational or emotional tone, depending on the influence of cognition or emotions among the target audiences (Brennan & Binney, 2010; Helmig & Thaler, 2010; McKay-Nesbitt et al., 201”