Source and Nonsource Cues in Advertising and Their Effects on the Activation of Cultural and Subcultural Knowledge on the Route to Persuasion

By Anne M. Brumbaugh. 2002

142 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/3ff5b272fdfd2cf88568cf3716f8a7e3eb4067c6

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. P. Briñol
2. Richard E. Petty
3. J. Teeny
4. R. Manchanda
5. Ivonne M. Torres
6. Magne Supphellen
7. Frederic Brunel
8. Lawrence W. Barsalou

In Social Psychology

1. Richard E. Petty
2. P. Briñol
3. B. Loken
4. C. Joiner
5. J. Teeny
6. Joseph J. Siev
7. R. Manchanda
8. Magne Supphellen

In Human-Computer Interaction

1. R. Manchanda
2. Magne Supphellen
3. Frederic Brunel
4. Michelle R. Nelson
5. Stacey R. Fitzsimmons

Citations in the corpus

• Categorization theory and research in consumer psychology: category representation and category-based inference (2008, background): “Situational cues can also make both cultural and subcultural schemas salient, which may conflict with one another even though they are both linked to the self (Brumbaugh, 2002).”
• Effects of Culture, Gender, and Moral Obligations on Responses to Charity Advertising Across Masculine and Feminine Cultures (2006, background): “Researchers have used advertisements to activate knowledge structures such as cultural values or identity, which are then used to interpret the message and construe its implications (Aaker & Williams, 1998; Brumbaugh, 2002; Forehand & Deshpande, 2001; Whittler & Spira, 2002).”
• A Review and Conceptual Framework for Understanding Personalized Matching Effects in Persuasion (2020, background): “This is especially true when the source’s physical traits match consumers from a minority group, including sources who match ethnic (Brumbaugh, 2002; Desphand e & Stayman, 1994; Whittler & DiMeo, 1991) as well as gendered traits (RosenbergKima et al.”
• Multicultural Employees: A Framework for Understanding How They Contribute to Organizations (2013, background): “For example, cultural schemas become more accessible when in an intercultural environment, or when travelling internationally (Brumbaugh, 2002; Markus, 1986).”
• Creativity Via Cartoon Spokespeople In Print Ads: Capitalizing on the Distinctiveness Effect (2008, background): “Third, to encourage customers to ethnically identify with ads and featured brands, cartoon or animated characters used as spokespersons in the ads should display physical traits similar to targeted ethnic groups (Brumbaugh 2002).”