Positive Consumer Contagion: Responses to Attractive Others in a Retail Context

By Jennifer J. Argo, Darren W. Dahl, Andrea C. Morales. 2008

290 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/f1a8a4dd13dc338f49393fa8aa9aa0a3a9e89d3b

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In Experimental and Cognitive Psychology

In Marketing

In Sociology and Political Science

Citations in the corpus

A psychological ownership approach to designing object attachment (2015, background): “Feelings of ownership also may be prevented or hindered due to contamination – disgust in response to an offensive object (Angyal 1941; Argo, Dahl, and Morales 2006, 2008; Bardhi and Eckhardt 2012; Hejmadi, Rozin, and Siegal 2004; Meigs 1984; Nemeroff and Rozin 1994; O’Reilly et al. 1984; Rozin and…”
Merely Being with you Increases My Attention to Luxury Products: Using EEG to Understand Consumers’ Emotional Experience with Luxury Branded Products (2015, background): “Marketing is a social activity, and much work has already alluded to this dimension of consumer behavior (e.g., Argo, Dahl, and Morales 2008).”
Evolution of Consumption: A Psychological Ownership Framework (2020, background): “Attractive, trustworthy brand ambassadors and clean and modern goods may counter the negative associations from dissociative groups and contamination concerns (Argo, Dahl, and Morales 2008).”
When Do Consumers Avoid Imperfections? Superficial Packaging Damage as a Contamination Cue (2016, background): “Although positive contamination, wherein a product being touched or owned by a source with positive associations is evaluated more positively, is possible (Argo, Dahl, and Morales 2008; Newman, Diesendruck, and Bloom 2011), most contamination effects are observed in response to negative stimuli.”
The Motivating Role of Dissociative Out-Groups in Encouraging Positive Consumer Behaviors (2014, background): “…part of their own membership group (Terry and Hogg 1996; White, Smith, and Terry 2009), or who have other desirable qualities such as being likeable (Eagly and Chaiken 1993), attractive (Argo, Dahl, and Morales 2008), or similar to the consumer in some way (Jiang et al. 2010; Rimal and Real 2005).”
The Faces of Success: Beauty and Ugliness Premiums in e-Commerce Platforms (2020, background): “…of attractiveness in social judgments and the beauty premium have been well documented in various social settings such as dating, hiring, selling, and advertising, especially when the task or product is related to appearance (Argo, Dahl, and Morales 2008; Eagly et al. 1991; Langlois et al. 2000).”
AN EXAMINATION OF WHETHER AND HOW RACIAL AND GENDER BIASES INFLUENCE CUSTOMER SATISFACTION (2010, background): “Marketing researchers have shown how observable customer characteristics such as physical attractiveness can influence other customers’ desire to purchase a product (Argo et al., 2009).”
Conditioned Superstition: Desire for Control and Consumer Brand Preferences (2013, background): “This is consistent with products becoming more appealing after being worn or handled by attractive (vs. unattractive) individuals (Argo, Dahl, and Morales 2006, 2008).”