Merely Being with you Increases My Attention to Luxury Products: Using EEG to Understand Consumers’ Emotional Experience with Luxury Branded Products

By R. Pozharliev, Willem J. M. I. Verbeke, Jan W. Van Strien, Richard P. Bagozzi. 2015

188 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Marketing

View Paper: https://www.semanticscholar.org/paper/c650d4326f2e0ee72fc6aeb100ac36b80d60d5f7

Citations in the corpus

• The impact of tourism activity type on emotion and storytelling: The moderating roles of travel companion presence and relative ability (2020, unknown): “The presence of a companion can impact people ’ s emotions (e.g. Hofmann, Platt, Ruch, Niewiadomski, & Urbain, 2015; Huang & Wang, 2014; Huang, Wu, Chuang, & Lin, 2014; Pozharliev et al., 2015; Wenzel & Benkenstein, 2018).”