Conditioned Superstition: Desire for Control and Consumer Brand Preferences

By Eric J. Hamerman, Gita V. Johar. 2013

87 citations recorded by the source corpus.

Subfields: Applied Psychology, Literature and Literary Theory, Social Psychology

View Paper: https://www.semanticscholar.org/paper/449c4514df398a5a3eccda4f202a278bc66a3786

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Gabriele Paolacci
2. J. Goodman
3. Shiri Melumad
4. Ali Faraji-Rad
5. Gita V. Johar

In Literature and Literary Theory

1. J. Goodman
2. Gabriele Paolacci
3. Shiri Melumad

In Social Psychology

1. Gabriele Paolacci
2. J. Goodman
3. Shiri Melumad
4. Ali Faraji-Rad
5. Gita V. Johar

Citations in the corpus

• Consumer desire for control as a barrier to new product adoption (2017, background): “Research has predominantly focused on compensatory consumption, or the ability of product choices and consumption experience to restore consumers’ diminished sense of control (Cutright & Samper, 2014; Hamerman & Johar, 2013; Inesi et al., 2011).”
• Crowdsourcing Consumer Research (2017, methodology): “Hamerman and Johar (2013) used MTurk to recruit right-handed participants in order to manipulate illusions of control when using one’s right hand versus left hand.”