An empirical analysis of the brand personality effect

By Traci H. Freling, Lukas P. Forbes. 2005

382 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/e5510cef42521f401a7db3121e485276b04335c7

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Citations in the corpus

Brand personality and brand equity: evidence from the sportswear industry (2015, positive): “It explains how those relationships impact individual-level consumer behavior (Fournier, 1998; Sung et al., 2009; Sung and Kim, 2010) and also product-level performance measures (Freling and Forbes, 2005).”
Projected and Perceived Destination Brand Personalities (2013, background): “…empirical evidence that a well-established and well-communicated brand personality influences customer preference and usage (Sirgy 1982), determines product evaluations (Freling and Forbes 2005), evokes emotions in consumers (Biel 1993), and increases levels of loyalty to a brand (Fournier 1998).”
Creating brand personality with brand names (2012, background): “Finally, it is not uncommon for prior work to use seemingly meaningless brand names in experiments without accounting for their potential effect on brand personality (e.g., Freling and Forbes 2005 ).”
Brand personality in higher education: anthropomorphized university marketing communications (2017, methodology): “Brand management techniques are used to develop strong and loyal relationships (Freling & Forbes, 2005, p. 406; Keller, 2001), to distinguish organizations and their product offers from competitors and to enhance performance (Hoeffler & Keller, 2003).”
Are Consumer and Brand Personalities the Same (2012, background): “Research has shown that, by doing this, brand personality provides consumers with emotional fulfillment, thereby increasing purchase probability (Freling & Forbes, 2005b).”
Brand Personality's Influence on the Purchase Intention: A Mobile Marketing Case (2011, background): “Freling and Forbes (2005) suggest that brand personality could differentiate and create competitive advantage in the consumer’s minds for brands that otherwise are indistinguishable from their competitors.”
Exciting red and competent blue: the importance of color in marketing (2012, background): “Strong, positive brand personalities can enhance consumer evaluations and increase brand equity ( Freling and Forbes 2005 ).”
Brand Personality Factor Based Models: A Critical Review (2012, background): “However, having identified the potential problems, it is apparent that these are contingent upon whether or not consumers ordinarily think of brands as humanlike entities (e.g. see Freling and Forbes, 2005b; Puzakova et al., 2009).”
Does country-of-origin matter in the relationship between brand personality and purchase intention in emerging economies? Evidence from China's auto industry (2008, background): “and another stream investigates the consequences of brand personality or its fit, such as Freling and Forbes (2005)”
Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty (2017, background): “Freling and Forbes (2005) empirically show that when respondents are exposed to brand personality dimensions (sincerity, competence, excitement, sophistication, and ruggedness), these respondents express a significantly greater number of brand associations.”
Determinants of fashion store personality: a consumer perspective (2009, background): “That little extra can be found in the store’s personality (d’Astous and Lévesque, 2003; Freling and Forbes, 2005).”
The Impacts of Brand Personality and Congruity on Purchase Intention: Evidence From the Chinese Mainland's Automobile Market (2009, background): “Demonstrating this notion, Freling and Forbes (2005) find that, when respondents are exposed to a brand’s positive personalities, they tend to have a greater proportion of congruent brand associations, greater unique brand associations, and a greater proportion of strong brand associations.”