Brand personality in higher education: anthropomorphized university marketing communications

By Richard N. Rutter, Fiona Lettice, J. Nadeau. 2017

105 citations recorded by the source corpus.

Subfields: Management of Technology and Innovation, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/35112fd52036e0fc98bc0557bd1a62becb82c72a