Projected and Perceived Destination Brand Personalities
By Soyeon Kim, Xinran Y. Lehto. 2013
171 citations recorded by the source corpus.
Subfields: Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/b8ec455fdd27eee6cb895c5bd26fbac5c3331498
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Vikas Kumar
- Jogendra Kumar Nayak
- K. Kaplanidou
- A. Apostolopoulou
- José I. Rojas‐Méndez
- D. Papadimitriou
- Chaozhi Zhang
- Zhuowei Huang
In Sociology and Political Science
- Vikas Kumar
- A. Apostolopoulou
- D. Papadimitriou
- Jogendra Kumar Nayak
- K. Kaplanidou
- José I. Rojas‐Méndez
- T. Loo
- Melisa Mete
Citations in the corpus
- Brand personality: theory and dimensionality (2018, background): “The setting for the use of brand personification broadened further with its application in location studies and specifically to the marketing of cities, regions and countries (O’Shaughnessy and O’Shaughnessy, 2000; Ekinci and Hosany, 2006; Murphy et al., 2007; Kim and Lehto, 2012).”
- Destination Personality: Scale Development And Validation (2018, methodology): “…27 items from Aaker’s (1997) BPS, 5-point bipolar scale Chen and Phou (2013) Structured: 42 items from Aaker’s (1997) BPS, 5-point bipolar scale Kim and Lehto (2013) Content analysis: 42 items from Aaker’s (1997) BPS, 5-point bipolar scale Li and Kaplanidou (2013) Structured: 11 items from…”
- Destination Personality, Affective Image, and Behavioral Intentions in Domestic Urban Tourism (2015, background): “For the most part, studies on destination personality have used Aaker’s (1997) proposed brand personality measure as a starting point and have either confirmed its applicability to destinations or offered a related alternative measure (Ekinci and Hosany 2006; Forristal and Lehto 2009; Lee and Suh 20”
- Destination brand personality and destination brand attachment – the involvement of self-congruence (2017, background): “Going beyond the traditional notion that brand personality reflects consumers’ perceptions of a brand, other tourism studies have examined DBP scales from the supply side: what the destination says about itself (see for example Kim & Lehto, 2013; Pitt, Opoku, Hultman, Abratt, & Spyropoulou, 2007).”