Brand personality and brand equity: evidence from the sportswear industry
115 citations recorded by the source corpus.
Subfields: Experimental and Cognitive Psychology, Marketing
View Paper: https://www.semanticscholar.org/paper/e6074c53da1b5ec8ac4910ffc919d1bbbe92ad6a
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In Experimental and Cognitive Psychology
In Marketing
Citations in the corpus
- Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty (2017, background): “Su and Tong (2015) find that there is no relationship between an exciting personality and brand awareness.”