Creating brand personality with brand names

By Richard R. Klink, Gerard A. Athaide. 2012

96 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/9ae154a77f223bf89dece65e5560ad28a7d7016c

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. Florian Käppler
2. Charles Spence
3. Klemens Knoeferle
4. Andy Woods

In Marketing

1. Florian Käppler
2. Charles Spence
3. Klemens Knoeferle
4. Andy Woods

In Sociology and Political Science

1. Charles Spence

Citations in the corpus

• That sounds sweet: using cross-modal correspondences to communicate gustatory attributes (2015, background): “…of various kinds of sounds can communicate meaning (Argo, Popa, & Smith, 2010; Coulter & Coulter, 2010; Doyle & Bottomley, 2011; Klink, 2000; Klink & Athaide, 2012; Kuehnl & Mantau, 2013; Lowrey & Shrum, 2007; Luna, Carnevale, & Lerman, 2013; Shrum, Lowrey, Luna, Lerman, & Liu, 2012;…”