Determinants of fashion store personality: a consumer perspective

By Malaika Brengman, Kim Willems. 2009

87 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/a96b4e114374e43d2174a142d61672a0da9d20c3

Citations in the corpus

• Brand Personality Factor Based Models: A Critical Review (2012, unknown): “As an illustrative example of domain meaning adjustment, Brengman and Willems (2009) examined the determinants of fashion store personality and sought to understand how consumers interpreted the descriptors used in the d’Astous and Lévesque (2003) store personality scale (an adaptation of the…”