Gerard A. Athaide

Marketing · 2002–2012

A researcher in the Science corpus: 2 papers; trusts 3 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 7 citations into it
• Experimental and Cognitive Psychology — 6 citations into it

Whom Gerard A. Athaide trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Tina M. Lowrey
2. Richard R. Klink
3. L. Shrum

Papers from Gerard A. Athaide's perspective

Ordered by how strongly the researchers Gerard A. Athaide trusts endorse each paper. Same corpus, a different order for every researcher.

1. Phonetic Symbolism and Brand Name Preference
2. Creating Brand Names With Meaning: The Use of Sound Symbolism
3. An empirical analysis of the brand personality effect
4. The Malleable Brand: The Role of Implicit Theories in Evaluating Brand Extensions
5. Images of Success and the Preference for Luxury Brands
6. The Silver Lining of Materialism: The Impact of Luxury Consumption on Subjective Well-Being
7. The Role of Autonomy Support and Autonomy Orientation in Prosocial Behavior Engagement
8. Social benefits of luxury brands as costly signals of wealth and status
9. Toward a Theory of Status Consumption in Less Industrialized Countries
10. Moderators of Language Effects in Advertising to Bilinguals: A Psycholinguistic Approach

Their papers

• Creating brand personality with brand names (2012) — 96 citations
• Managing seller-buyer new product development relationships for customized products: a contingency model based on transaction cost analysis and empirical test (2002) — 148 citations