Consumer Perceptions of Price (Un)Fairness

By Lisa E. Bolton, Luk Warlop, J. Alba. 2003

1,112 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/d8ebf36b244fc63d339929f8251089ad2e7a49d9

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Citations in the corpus

Better Not Smile at the Price: The Differential Role of Brand Anthropomorphization on Perceived Price Fairness (2015, background): “However, consumers tend to be more forgiving of price increases that are commensurate with an increase in a seller’s costs (Bolton, Warlop, and Alba 2003; Kahneman, Knetsch, and Thaler 1986b).”
The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions (2004, background): “We now offer some guidelines for achieving and maintaining perceived fair prices in the context of differential pricing.”
The Impact of Consumer Fairness Seeking on Distribution Channel Selection: Direct Selling vs. Agent Selling (2018, background): “” As stated by Bolton et al. (2003), “ ... there is a general perception that prices are unfair, and that companies — not just retailers, but ﬁrms in general — make a lot of proﬁt.”
When Profit Equals Price: Consumer Confusion about Donation Amounts in Cause-Related Marketing (2003, background): “This situation is more problematic because recent research has demonstrated that consumers are inclined to overestimate profits, often to an extreme extent (Bolton, Warlop, and Alba 2003).”
Individual Fairness in Hindsight (2018, background): “(3) Pricing: Authors in [2] find that customers’ impression of fairness of prices critically relies on past prices that act as reference points.”
The Moderating Role of Familiarity in Fairness Perceptions of Revenue Management Pricing (2007, background): “Perceived fairness is defined as whether an outcome and/or a transaction process are seen by consumers as reasonable, acceptable, and just (Bolton, Warlop, and Alba 2003).”
The price does not include additional taxes, fees, and surcharges: A review of research on partitioned pricing☆ (2016, background): “Judgments of price fairness affect many types of consumer behavior (Bolton, Warlop, & Alba, 2003; Campbell, 1999; Kahneman, Knetsch, & Thaler, 1986; Xia, Monroe, & Cox, 2004), including reactions to PP. Sheng et al. (2007) found that high surcharges which exceed the base price, a surprisingly…”
Dynamic Pricing and Consumer Fairness Perceptions (2006, neutral): “The thought data collected in studies 1 and 3 provided evidence of various types of attributions that consumers might make, but further research is needed to fully understand the impact of these attributions (Bolton et al. 2003).”
The effects of buyer identification and purchase timing on consumers’ perceptions of trust, price fairness, and repurchase intentions (2004, background): “Research by Bolton et al. (2003) has shown that consumer inferences of the firm’s profit motives are affected by whether they perceive the firm’s profits as being fair and the nature of the cost increase itself.”
An integrated model of price, satisfaction and loyalty: an empirical analysis in the service sector (2007, background): “price should not be made arbitrarily or merely for the purpose or increasing the firm's profit, such as when prices are raised to take advantage of surplus demand or newly obtained monopoly power ( Bolton et al. , 2003”
Warm Glow or Extra Charge? The Ambivalent Effect of Corporate Social Responsibility Activities on Customers’ Perceived Price Fairness (2016, background): “…posited a momentous impact of firms’ costs on customers’ perceptions and behavior (see also Kahneman, Knetsch, and Thaler 1986), other studies have concluded that “consumers appear to have a poor appreciation of the costs faced by firms” (Bolton, Warlop, and Alba 2003, p. 475; see also Guo 2015).”
Influences of consumer characteristics on fairness perceptions of revenue management pricing in the hotel industry. (2011, background): “Several researchers have recently addressed the fairness perceptions of price (e.g., Campbell, 1999; Bolton et al., 2003; Vaidyanathan and Aggarwal, 2003; Xia et al., 2004).”