When Profit Equals Price: Consumer Confusion about Donation Amounts in Cause-Related Marketing

By G. Olsen, John W. Pracejus, Norman R. Brown. 2003

178 citations recorded by the source corpus.

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/0f2c992c6b19ebd4fba9cc71d4a5b13f8ed824fa

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In Organizational Behavior and Human Resource Management

1. Gordon Liu
2. W. Ko

In Sociology and Political Science

1. Gordon Liu
2. W. Ko

Citations in the corpus

• Supply Chain Consequences of Subsidies for Corporate Social Responsibility (2015, background): “There can also be additional benefits when targeted CSR activities beneficially affect a brand’s entire portfolio (Krishna and Rajan 2009); but there can also be downsides of confusing buyers about the extent of corporate giving and crowding out product buyers’ own giving (Olsen et al. 2003).”
• An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives (2011, background): “…contribution is based on the altruistic impulse of the management and shareholders, who intend only to improve the welfare of the community, corporations launch the so-called strategic giving that treats CSR as an investment and calculates the returns for the company (Orlitzky et al., 2003).”