The Moderating Role of Familiarity in Fairness Perceptions of Revenue Management Pricing

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Hotel revenue management and the Internet: the effect of price presentation strategies on customers' willingness to book. (2009, background): “However, previous research has shown that familiarity with revenue management pricing can influence their reaction to revenue management pricing practices (Rohlfs and Kimes, 2007; Wirtz and Kimes, 2007).”