Dynamic Pricing and Consumer Fairness Perceptions

By Kelly L. Haws, W. O. Bearden. 2006

514 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/4e471d6e9f003e6a87fe3fb5a3a8b2033ca60345

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Citations in the corpus

Coordinating Supply and Demand on an On-Demand Service Platform with Impatient Customers (2019, unknown): “We can use (16) for Wq to develop a similar approximation scheme for finding near-optimal solutions for the general model in which the price and profit functions are given by (17) and (18), respectively.”
Better Not Smile at the Price: The Differential Role of Brand Anthropomorphization on Perceived Price Fairness (2015, background): “Price fairness refers to consumers’ perceived judgments of a price as just, legitimate, and reasonable (Campbell 2007; Haws and Bearden 2006).”
Working with Machines: The Impact of Algorithmic and Data-Driven Management on Human Workers (2015, background): “The economic and rational assumptions of the supplydemand control algorithm did not always motivate drivers’ behaviors, as it does not account for feelings of unfairness about dynamic surge pricing [14].”
Pay what you Want: A New Participative Pricing Mechanism (2009, background): “With PWYW, the seller gives buyers the chance to self-determine the prices that may lead to an overall increase of perceived fairness (Haws and Bearden 2006).”
Influences of consumer characteristics on fairness perceptions of revenue management pricing in the hotel industry. (2011, background): “Price fairness efers to a judgment of perceived fairness by a consumer regarding seller’s price (Haws and Bearden, 2006).”
Marketing in Computer-Mediated Environments: Research Synthesis and New Directions (2014, unknown): “…for implementing customized pricing strategies: consumers’ variety-seeking behavior (Zhang and Krishnamurthy 2004), brand loyalty (Zhang and Wedel 2009), geographic location (Jank and Kannan 2005), purchase situation (Haws and Bearden 2006), and willingness to pay (Fay 2004; Spann and Tellis 2006).”
The Impact of Consumer Fairness Seeking on Distribution Channel Selection: Direct Selling vs. Agent Selling (2018, background): “For example, through experimental studies, Haws and Bearden (2006) identify the potential negative effects associated with price differentiation under dynamic pricing practices when consumers value price fairness.”