An integrated model of price, satisfaction and loyalty: an empirical analysis in the service sector
By David Martín-Consuegra, Arturo Molina, Águeda Esteban. 2007
466 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/bca532f5aa439df3dc2582987596ad85cc5d6411
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In Marketing
In Organizational Behavior and Human Resource Management
Citations in the corpus
- Exploring the Relationships among Service Quality, Satisfaction, Trust and Store Loyalty among Retail Customers (2012, background): “Other studies identify factors such as price (Martin-Consuegra et al., 2007) or store enviroment (Guenzi et al., 2006) as factors influencing customer trust and satisfaction.”
- The Effectiveness of Online Shopping Characteristics and Well-Designed Websites on Satisfaction (2012, background): “Prior research has demonstrated that price and perceived price fairness are important factors in a customer’s decision-making process (Lee and Overby 2004; Martín-Consuegra et al. 2007).”