A multinational examination of the symbolic–instrumental framework of consumer–brand identification

By Son K. Lam, Michael Ahearne, Niels Schillewaert. Journal of International Business Studies, 2011

120 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Social Psychology

View Paper: https://www.semanticscholar.org/paper/d107d857e2253b046e90b5e7e79ab9402d5fc5ab

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Urška Tuškej
2. K. Podnar
3. Chao-Chin Huang
4. R. Rather

In Organizational Behavior and Human Resource Management

1. Urška Tuškej
2. K. Podnar
3. Chao-Chin Huang
4. R. Rather

In Social Psychology

1. Urška Tuškej
2. Chao-Chin Huang
3. K. Podnar

Citations in the corpus

• The impacts of brand experiences on brand loyalty: mediators of brand love and trust (2017, background): “…brand trust (fiability and intentionality) (Delgado-Ballester, E., et al., 2003), brand loyalty (attitudinal and behavioral) D ow nl oa de d by T he U ni ve rs ity o f H on g K on g A t 0 0: 26 0 4 M ay 2 01 7 (P T ) 10 (Chaudhuri and Holbrook, 2001) and brand identification (Lam et al., 2011).”
• Consumers’ identification with corporate brands: Brand prestige, anthropomorphism and engagement in social media (2017, background): “…image” (Bagozzi and Dholakia, 2006, p. 49; Algesheimer et al., 2005; Brown et al., 2005; Carlson et al., 2009) or as “a customer’s psychological state of perceiving, feeling, and valuing his or her belongingness with a brand” (Lam et al., 2010, p. 129; Donavan et al., 2006; Lam et al., 2012).”
• How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities (2019, unknown): “2014) and repurchase intentions (Lam et al. 2012), and trust predicts repeat purchase (Ashworth et al.”