Investigating antecedents and consequences of brand identification

By S. Kuenzel, Sue Vaux Halliday. 2008

418 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/d489ef1267f4afa6a18e7f2ad4e09bcd111f7ba1

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Citations in the corpus

Brand Management in the Era of Social Media: Social Visibility of Consumption and Customer Brand Identification (2018, methodology): “Consistent with this brand research direction, CBI has been found to significantly contribute to both customer brand loyalty and positive customer brand evaluation (Kuenzel and Halliday 2008; So et al. 2013).”
A multinational examination of the symbolic–instrumental framework of consumer–brand identification (2011, neutral): “…customer satisfaction with functional attributes) and the symbolic component (e.g., company prestige) on customer identification with companies and nonprofit organizations (Ahearne et al., 2005; Arnett et al., 2003; Bhattacharya, Rao, & Glynn, 1995; Donavan et al., 2006; Kuenzel & Halliday, 2008).”
Exploring the dynamics of antecedents to consumer–brand identification with a new brand (2013, background): “2008) and their brands (Donavan et al. 2006; Escalas and Bettman 2005; Kuenzel and Halliday 2008).”
Does Brand Personality and Perceived Product Quality Play a Major Role in Mobile Phone Consumers’ Switching Behaviour? (2017, result): “The study also demonstrates that customer satisfaction has a positive influence on consumer brand identification, which is also consistent with Kuenzel and Halliday (2008) study.”
The Impact of Status Seeking on Consumers’ Word of Mouth and Product Preference—A Comparison Between Luxury Hospitality Services and Luxury Goods (2017, background): “…can be defined as the overlap between one’s self-schema and an organization’s schema (Brown et al., 2005), and it has a positive impact on positive WOM communication (Brown et al., 2005; De Matos & Rossi, 2008; Kim, Han, & Park, 2002; Kuenzel & Halliday, 2008; Tuškej, Golob, & Podnar, 2013).”
Reputation, subjective well-being, and environmental responsibility: the role of satisfaction and identification (2018, background): “Kuenzel and Halliday (2008) found that identification with a brand fully mediates the impact of prestige with referrals and brand repurchase.”
Self-identification with a heritage tourism site, visitors’ engagement and destination loyalty: the mediating effects of overall satisfaction (2019, methodology): “Kuenzel and Vaux Halliday (2008) used satisfaction both as a key construct and amediator.”
The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors (2016, background): “…one, α = .95), brand evaluation (3 items from study one, α = .98), and word of mouth (3 items: “I would recommend this brand to friends and relatives; I will speak positively about this brand; I intent to encourage other people to buy laptops from this brand.” α = .96; Kuenzel & Halliday, 2008).”
Nothing Can Tear Us Apart: The Effect of Brand Identity Fusion in Consumer–Brand Relationships (2014, background): “Kuenzel and Halliday (2008) noted that brand identification can help generate favorable marketing outcomes, such as repurchase and word of mouth (WOM).”
The role of consumer–brand identification in building brand relationships (2013, background): “…and brand commitment (Casaló et al., 2008), consumer satisfaction and a higher possibility of repurchase (Kuenzel and Halliday, 2008), positive word ofmouth (Del Rio et al., 2001; Kim et al., 2001; Kuenzel and Halliday, 2008) and consumers' willingness to pay a price premium (Del Rio et al., 2001).”
Exploring the role of brand identification and brand love in generating higher levels of brand loyalty (2016, background): “For example, Carlson et al. (2009) found a direct link between brand identification and brand loyalty in the car industry, and Kuenzel and Halliday (2008) reached to the same conclusion in sport teams.”