Consumers’ Responses to Corporate Social Responsibility Initiatives: The Mediating Role of Consumer–Company Identification
By Xinming Deng, Yangmu Xu. 2017
202 citations recorded by the source corpus.
Subfields: Marketing, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/ecf2a30bd511f31998f153a9b80cbca04c3c718e
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Henri Kuokkanen
- Amer Saeed
- Imran Sadiq
- Umair Saeed
- Muhammad Khalid Iqbal
- William Sun
- Naveed Ahmad Faraz
- Ali Raza
In Strategy and Management
- Henri Kuokkanen
- Amer Saeed
- Imran Sadiq
- Umair Saeed
- Muhammad Khalid Iqbal
- William Sun
- Naveed Ahmad Faraz
- Ali Raza
Citations in the corpus
- Companies, Meet Ethical Consumers: Strategic CSR Management to Impact Consumer Choice (2019, background): “Despite a general agreement on the importance of CSR fit (Deng and Xu, 2017; Peloza and Shang, 2011), fit may be irrelevant to consumer choice (Lafferty, 2007) and low-fit cause-related marketing may benefit a company (Fatma and Rahman, 2016; Nan and Heo, 2007).”
- Linking Corporate Social Responsibility to Customer Loyalty through Co-Creation and Customer Company Identification: Exploring Sequential Mediation Mechanism (2020, background): “The firm that acts as socially responsible is more attractive for the customers to identify with [51].”