Brian V. Larson

Sport Marketing Quarterly · 2003–2009

A researcher in the Science corpus: 3 papers; trusts 0 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Whom Brian V. Larson trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Richard P. Bagozzi

Who trusts Brian V. Larson overall

1. Jie Shen

Papers from Brian V. Larson's perspective

Ordered by how strongly the researchers Brian V. Larson trusts endorse each paper. Same corpus, a different order for every researcher.

1. Self-categorization, affective commitment and group self-esteem as distinct aspects of social identity in the organization. (British Journal of Social Psychology)
2. Determinants of sports sponsorship response
3. THE IMPACT OF EMPLOYEE COMMUNICATION AND PERCEIVED EXTERNAL PRESTIGE ON ORGANIZATIONAL IDENTIFICATION
4. Attributional Thoughts about Consumer Behavior
5. Marketing actions can modulate neural representations of experienced pleasantness (Proceedings of the National Academy of Sciences of the United States of America)
6. Neural correlates of behavioral preference for culturally familiar drinks. (Neuron)
7. Shaping Functional Architecture by Oscillatory Alpha Activity: Gating by Inhibition (Frontiers in Human Neuroscience)
8. A Neural Predictor of Cultural Popularity
9. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
10. Validity, reliability, and applicability of psychophysiological techniques in marketing research

Their papers

• Motivations of College Student Game Attendance and Word-of-Mouth Behavior: The Impact of Gender Differences (2003) — 147 citations
• Image Transfer in Corporate Event Sponsorship: Assessing the Impact of Team Identification and Event-Sponsor Fit (2009) — 112 citations
• Linking cause-related marketing to sales force responses and performance in a direct selling context (2008) — 129 citations