Hanna Hjalmarson

Marketing · 2016

A researcher in the Science corpus: 1 paper; trusts 5 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 17 citations into it
• Sociology and Political Science — 12 citations into it
• Gender Studies — 8 citations into it
• Organizational Behavior and Human Resource Management — 8 citations into it

Whom Hanna Hjalmarson trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. John R. Rossiter
2. Kristopher J Preacher
3. L. Bergkvist
4. Martin Eisend
5. Erik L. Olson
6. Philip M. Podsakoff

Papers from Hanna Hjalmarson's perspective

Ordered by how strongly the researchers Hanna Hjalmarson trusts endorse each paper. Same corpus, a different order for every researcher.

1. Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models (Behavior Research Methods)
2. Exploring the relationship between celebrity endorser effects and advertising effectiveness
3. Factors predicting the effectiveness of celebrity endorsement advertisements
4. Determinants of sports sponsorship response
5. Common method biases in behavioral research: a critical review of the literature and recommended remedies. (Journal of Applied Psychology)
6. Immediate and delayed advertising effects of celebrity endorsers’ attractiveness and expertise
7. Attitudinal Balance and Cause-Related Marketing: An Empirical Application of Balance Theory
8. Does “Passing the Courvoisier” always pay off? Positive and negative evaluative conditioning effects of brand placements in music videos
9. Measurement for the Social Sciences: The C-OAR-SE Method and Why It Must Replace Psychometrics
10. Tailor-made single-item measures of doubly concrete constructs

Their papers

• A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects (2016) — 185 citations