The Impact of Brand Cohesiveness and Sport Identification on Brand Fit in a Sponsorship Context

By K. Gwinner, Gregg Bennett. 2008

253 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/6fdee23fe30eb81a2179c5874da35b073e703866

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. A. Rosado
2. A. Correia
3. R. Biscaia
4. João Maroco
5. Yuan-Shuh Lii
6. S. Ross
7. Monle Lee

In Marketing

1. A. Rosado
2. A. Correia
3. R. Biscaia
4. João Maroco
5. Yuan-Shuh Lii
6. S. Ross
7. Monle Lee
8. Xinming Deng

In Sociology and Political Science

1. A. Rosado
2. A. Correia
3. R. Biscaia
4. João Maroco
5. Yuan-Shuh Lii
6. S. Ross
7. Monle Lee

Citations in the corpus

• Sport sponsorship: The relationship between team loyalty, sponsorship awareness, attitude toward the sponsor, and purchase intentions (2013, methodology): “The three-item scale proposed by Gwinner and Bennett (2008) was used to assess the attitude toward the two sponsors of the team.”
• Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm (2012, background): “sponsored entity or event (Gwinner and Bennett 2008; Lachowetz et al. 2002).”