The dual role of price: decomposing consumers’ reactions to price

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A current overview of consumer neuroscience (2008, background): “On the other hand, high prices can be seen as an indicator for high quality, and can enhance the product value and the probability that the customers will buy the goods (Lichtenstein et al., 1993; Völckner, 2007).”
Value‐driven Internet shopping: The mental accounting theory perspective (2010, methodology): “Previous research (e.g., Dodds, Monroe, & Grewal, 1991; Grewal, Monroe, & Krishnan, 1998; Urbany et al., 1997; Volckner, 2008) has focused mainly on the monetary aspect of transaction utility, measured as the difference between the objective price and the customer’s reference price.”