From point-of-purchase to path-to-purchase: How pre-shopping factors drive unplanned buying

By David R. Bell, Daniel Corsten, George Knox. 2011

161 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/ea4bb4083db86d9698f14e1d45181c165797456f

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In Marketing

1. Anshul Verma
2. A. Badgaiyan
3. Tamar Bowes
4. Elmira Djafarova

Citations in the corpus

• Does urge to buy impulsively differ from impulsive buying behaviour? Assessing the impact of situational factors (2015, background): “…store displays, and packaging designs (Jones et al., 2003; Lee and Kacen, 2008) are being used to lure customers, and on the other hand, enjoyable and state-of-the-art store environment (Tendai and Crispen, 2009) and promotional strategies (Bell et al., 2011) influence the magnitude of purchases.”