Does Store Brand Patronage Improve Store Patronage?

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Private-Label Use and Store Loyalty (2008, background): “Corstjens and Lal’s (2000) analytical model supports PLs’ ability to build store loyalty, and Sudhir and Talukdar (2004) report indirect support for PLs’ store differentiating ability.”
Do private labels increase retailer bargaining power? (2010, unknown): “They may also increase retailer loyalty (Corstjens and Lal 2000; Sudhir and Talukdar 2004; Ailawadi et al. 2008; Seenivasan et al. 2009) engendering retailer differentiation and greater long-run retail profits.”
Consumers ’ Perceptions , Attitudes and Purchase Intention towards Private Label Food Products in Malaysia (2013, background): “People who are lack of confidence toward the product ©Society for Business Research Promotion | 84 will doubt on the quality of the product (Sudhir and Talukdar, 2004).”
Role of Retailer Positioning and Product Category on the Relationship Between Store Brand Consumption and Store Loyalty (2012, background): “2004; Kumar and Steenkamp 2007; Sudhir and Talukdar 2004). Corstjens and Lal (2000) suggest that store brands can generate store differentiation if consumers accept that the store brand offers sufficient”