Karen Gedenk
Marketing · 2001–2007
A researcher in the Science corpus: 2 papers; trusts 6 researchers and is trusted by 17 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 12 citations into it; #1,160 of 6,289 by trust here, #1,021 by citations
- Economics and Econometrics — 8 citations into it
Whom Karen Gedenk trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Kenneth Train
- J. Mullahy
- H. V. van Heerde
- Tülin Erdem
- Baohong Sun
- Peter S. H. Leeflang
- Harald J. van Heerde
- D. Wittink
Who trusts Karen Gedenk overall
Papers from Karen Gedenk's perspective
Ordered by how strongly the researchers Karen Gedenk trusts endorse each paper. Same corpus, a different order for every researcher.
- Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is
- Modeling Multiple Sources of State Dependence in Random Utility Models: A Distributed Lag Approach
- Decomposing the Sales Promotion Bump with Store Data
- Discrete Choice Methods with Simulation by Kenneth E. Train
- Promotion Effect on Endogenous Consumption
- The Estimation of Pre- and Postpromotion Dips with Store-Level Scanner Data
- Cluster Analysis for Applications
- Understanding Reference-Price Shoppers: A Within- and Cross-Category Analysis
- Specification and testing of some modified count data models
- Brand and Quantity Choice Dynamics Under Price Uncertainty
Their papers
- Decomposition of the Sales Impact of Promotion-Induced Stockpiling (2007) — 133 citations
- Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions (2001) — 1,126 citations