An Empirical Analysis of Determinants of Retailer Pricing Strategy
By Venkatesh Shankar, Ruth N. Bolton. 2004
241 citations recorded by the source corpus.
Subfields: Economics and Econometrics, Marketing
View Paper: https://www.semanticscholar.org/paper/21691c4c7f9aa8224fb521fc83dd87d767c7c97d
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Economics and Econometrics
- Koen Pauwels
- Shuba Srinivasan
- Michaela Draganska
- Vincent R. Nijs
- Michael J. Mazzeo
- Dipak C. Jain
- Katja Seim
- Dominique M. Hanssens
In Marketing
- Koen Pauwels
- Shuba Srinivasan
- Vincent R. Nijs
- Michaela Draganska
- Michael J. Mazzeo
- Dipak C. Jain
- Katja Seim
- Dominique M. Hanssens
Citations in the corpus
- Retailer Pricing and Competitive Effects (2009, unknown): “Shankar and Bolton (2004) empirically investigate the determinants of retailers’ pricing decisions.”
- Consumer Preferences and Product-Line Pricing Strategies: An Empirical Analysis (2006, background): “3 Shankar and Bolton (2004) note a similar pricing policy in a number of other product categories such as mouthwash, bathroom tissue, and waffles.”
- Retail-Price Drivers and Retailer Profits (2007, methodology): “Key words : retail-price drivers; retailer profits; time-series models; generalized forecast error variance decomposition History : This paper was received July 21, 2004, and was with the authors 11 months for 3 revisions; processed by Marnik G. Dekimpe.”
- Beyond plain vanilla: Modeling joint product assortment and pricing decisions (2008, background): “p bt denotes the price charged by firm b in market t. Note that prices for all flavors within a brand are the same, as is typical in product categories such as ice cream ( Shankar and Bolton 2004; Draganska and Jain 2006).”