A new dualistic approach to brand passion: Harmonious and obsessive

By Krist R. Swimberghe, M. Astakhova, Barbara Ross Wooldridge. 2014

157 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/dbe61591c965c0f1c7b5c694ab6f529e0e52785e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. James Agarwal
2. G. Varshneya
3. Gopal Das
4. Naresh K. Malhotra
5. Tao Zhou
6. V. Venkatesh

In Marketing

1. G. Varshneya
2. Gopal Das
3. James Agarwal
4. Naresh K. Malhotra
5. Ting Chi
6. Yiwen Zheng

Citations in the corpus

• Does brand experience translate into brand commitment?: A mediated-moderation model of brand passion and perceived brand ethicality (2019, background): “Brand passion invokes strong emotions which provides meaning to the relationship, motivates customers to invest their resources and form a close tie with the brand, and stick to it for a long time (Swimberghe et al., 2014).”