Effects of brand love, personality and image on word of mouth: The case of fashion brands among young consumers

By A. Ismail, Gabriella Spinelli. 2012

331 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/093df9be4a723e21dc2c430ffc3efe6d496d9cea

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In Organizational Behavior and Human Resource Management

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Citations in the corpus

Does brand experience translate into brand commitment?: A mediated-moderation model of brand passion and perceived brand ethicality (2019, background): “Therefore, customers tend to develop a deep emotional attachment with a particular apparel brand (Rageh Ismail & Spinelli, 2012).”
‘All you need is brand love’: a critical review and comprehensive conceptual framework for brand love (2019, background): “In addition, devoted customers can become dedicated spokespersons and brand representatives (Fullerton, 2005), and engage in positive WOM (Batra et al., 2012; Carroll & Ahuvia, 2006; Far & Dinani, 2015; Ismail & Spinelli, 2012; Karjaluoto, Munnukka, & Kiuru, 2016; Wallace, Buil & Chernatony, 2014)).”
Does experience affect engagement? Role of destination brand engagement in developing brand advocacy and revisit intentions (2020, neutral): “…et al., 2013; Ojiako & Maguire, 2009); (ii) automobile brands (Iglesias et al., 2011; Schembri, 2009); (iii) fashion brands (Das et al., 2019; Ismail & Spinelli, 2012); (iv) hotel brands (Khan & Rahman, 2017; So & King, 2010); and (v) retail brands (Grewal et al., 2009; Verhoef et al., 2009).”
Positive Word of Mouth Marketing: Explaining the Roles of Value Congruity and Brand Love (2016, background): “Batra et al., 2012; Rageh Ismail and Spinelli 2012; Sarkar, 2011; Bauer et al., 2007, Caroll and Ahuvia, 2006; Motahari Nejad et al., 2014; Alavi & Siahrodi, 2014, have done researches on the effect of brand image on brand love.”
Conceptualization of a holistic brand image measure for fashion-related brands (2015, background): “Research has supported that a positive brand image elevates brand loyalty, positive word of mouth, purchase intentions and consumers’ willingness to pay a premium price (Esch et al., 2006; Ismail and Spinelli, 2012; Keller, 1993; Kim et al., 2009), which contribute to building brand equity.”