Antecedents and outcomes of brand love: the mediating role of brand loyalty

By Nilay Bıçakcıoğlu, İlayda İpek, Gül Bayraktaroğlu. 2018

154 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/5fa9fc60dc9cb2df1206d2a9e386188a192bbc5d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Narissara Palusuk
2. Bernadett Koles
3. Rajibul Hasan

In Organizational Behavior and Human Resource Management

1. Narissara Palusuk
2. Bernadett Koles
3. Rajibul Hasan

In Sociology and Political Science

1. Narissara Palusuk
2. Bernadett Koles
3. Rajibul Hasan

Citations in the corpus

• ‘All you need is brand love’: a critical review and comprehensive conceptual framework for brand love (2019, background): “1091) contributes to brand identification, representing the fit between the consumer and the brand’s image, values and personality (Bergkvist & Bech-Larsen, 2010; Escalas & Bettman, 2003) which in turn elicits deeper bonds and more pronounced brand love (Albert & Merunka, 2013; Bıçakcıoğlu et al., 2”