Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment

By Hongwei He, Weichun Zhu, Dennis S. Gouran, Olivia Kolo. 2016

108 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/c8ddae96928a9639ec7c753bb20e530004eabd60