Planning to Make Unplanned Purchases? The Role of In-Store Slack in Budget Deviation

By K. Stilley, J. Inman, Kirk L. Wakefiel, Peter E. Rossi, Ellen Bratslavsky, Mark Muraven, D. Tice, Todd F. Heatherton, Dilip Soman, Gary W. Evans and 11 more. 2010

204 citations recorded by the source corpus.

Subfields: General Decision Sciences, Marketing

View Paper: https://www.semanticscholar.org/paper/1edc24d1555f96ebd245138cb2e1f785e4279939

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In Marketing

1. Maria Madlberger
2. Arne Floh
3. Banjo Roxas

Citations in the corpus

• The role of atmospheric cues in online impulse-buying behavior (2013, background): “Marketing research has revealed that store characteristics act as an important trigger for impulse purchases (Stilley et al. 2010a, 2010b).”